I’m Donna. And I’m many things. Creative. Driven. An adventurer at heart. A lover of nature, challenge and growth. Equal parts strategist and dreamer. The kind of person who maps the trail while she is hiking it. I’m also the founder of The Hatch Plan - a project, and perhaps a dream, years in the making.

You see, this work began long before it had a name. Long before there was a framework. Long before there were pillars, workbooks or programs. It started on a park bench, in a quiet moment of disillusionment, when I realised no one was coming to rescue me.

If I wanted to feel different, I had to do something different. If I wanted to find myself, I had to go looking. If I wanted to be happy, I had to make my own happy.

So I did.

I pulled together everything I had learned across decades in the corporate world from leadership, human behaviour, emotional intelligence, business planning, people development, and hours upon hours of exploring the world of psychology, and I built a framework.

Something practical, real, measurable. Something that helped me reconnect with who I actually was, and I built a plan that finally made sense.

Spoiler: I wasn’t the person I thought I was. Not the corporate-ladder-climbing, always-on, designer-handbag-carrying overachiever who thrived on being busy. Life had changed and I had changed with it. It forced a shift I could no longer ignore - if my end goal, was my own happiness.

And somewhere in that process, I realised something even bigger: maybe I wasn’t changing… maybe I was finally finding my way back. Back to joy. Back to connection. Back to a life with meaning... back to me? The life I’d been craving before I even knew I was looking for it.

That realisation changed everything. Not overnight, life isn’t a montage with an uplifting soundtrack (tragic really, how cool would that be). But slowly, then everything started to feel right.

The Hatch Plan is the framework I used to rebuild. And it’s the framework I still use to stay aligned today. And now I share it with others - as someone who’s walked through the fog, done the work, and found a path out.

It’s a practical way to feel like yourself again. A way to design a life that actually fits the person you are.

So if you’re here. Tired, disconnected, unsure, or just quietly craving something more… I see you.

Let’s find your happy. Not some perfect, social-media version of happy… your happy.

Donna